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Our Heritage

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Our company was established in 1974 and has been growing and maintaining its level in the East Anglia area now for over 40 years to service the specific requirements of companies and individuals who wish to purchase new or used vehicles, the servicing and maintenance of vehicles including cars and motorcycles as well as MOT testing together with the additional sale of associated regulated products including Finance.

We are based in Bury St Edmunds, Ipswich and Cambridge, with main franchised dealerships at each location. We have 5 sites at Cambridge, 444 Newmarket Road, CB5 8JL is the main site and we purchased this site from the Co-operative in 2006 although it had been a Honda dealership for over 20 years prior to us purchasing the business as a whole and transferring the staff under TUPE regulations.

The site continues selling new Honda Cars and Scooters under a franchise agreement with Honda UK as well as used cars between the ages of 1 to 8 years old maximum age bracket, terms and conditions apply to all used stock under our franchise agreements for Used Cars with Honda UK. We have a large 8 bay workshop at a site approximately 500 yards away from the retail sales centre on the main route in to Cambridge from Newmarket on a retail park. We have a further site for storage at Cheddars Lane, Cambridge which will be turned in to a valeting and preparation site during 2017 along with our Renault and Dacia site at 13 Swann’s Road, Cambridge, CB5 8JZ having been introduced to the portfolio in January 2015. A further huge workshop facility was acquired in April 2016 which has undergone complete refurbishment to house a 20 bay workshop and preparation facility for all the Cambridge franchises.

Our Ipswich locations consist of two purpose built showrooms, one selling Honda franchised products and as stated about Cambridge we sell Honda and Suzuki franchised vehicles at these sites along with all the ancillary products associated with a main dealer franchise. The Ipswich site has been owned and run by the same Management Team and by us as a Company since 1998 with the Suzuki building being built and opened in 2002.

JOhn banks profile

JOhn banks profile

The Bury St Edmunds location is on Moreton Hall Business Park which is now a large area just outside the main town centre serving housing and retail parks just off the main A14. Bury St Edmunds is our main base as it is between sites and is an approved Suzuki franchise for Cars, an approved Honda main dealer franchise like Suzuki for Honda cars and also for Honda motorcycles as well as a service, MOT and repair centre although on this site we also sell retail products associated with riding motorcycles on the road such as helmets and clothing.

The regulated product activities of our firm are based on securing and retaining clients by treating customers fairly, providing an exemplary service and value for money, rather than selling on price alone taking in to account the needs of the customer.

The structure of our business has been kept small, deliberately, to ensure close control over all activities to facilitate excellent customer service. Our main focus for sales is that each and every one of our clients whether existing repeat business or new business customers are offered clear and concise sales advice in a straight talking understandable manner so that they understand the commitment to the product they are making as well as the financial obligations of such.

The Company continues to grow and is now a Top 200 dealer Group Company in the United Kingdom employing just over 165 staff and turn over in excess of £60 Million per annum.

JOhn banks profile