Suzuki Named Carmaker of the Year 2017
17 July 2017
Carmaker of the Year 2017 - Motor Trader Awards
Suzuki GB is very pleased to announce that at the Motor Trader Awards 2017 it picked up the Carmaker of the Year Award for 2017. The awards were held in London with over 1,000 guests in attendance and the judging panel voted for Suzuki for its clear focus on selling a range of small cars and SUVs, a memorable marketing campaign that featured Ant and Dec in their showrooms and a consistently excellent performance in the NFDA Dealer Attitude Survey.
The judges also commented that on the product front Suzuki has developed a strong strategy for sales, with a focused car range.
Last year was a very successful one for Suzuki, which saw registrations rise 10.8% to 38,167 cars and market share also increased to 1.4% compared to 1.3% a year earlier. The volume growth has been accompanied by a change of emphasis and a gradual move upmarket to provide value-for-money cars. Overall, the average transaction price of cars sold in 2016 rose by 11 per cent.
The judging panel concluded that “Suzuki is particularly strong in the relationship they build with their retailers. They punch above their weight in marketing the brand and have delivered strong sales with a focused model range.”