Alpine Sales Surge in 2025 | Record Growth, A110 Leadership & New A390
In 2025, the Alpine brand continued to grow in the premium segment for the fifth-year running, exceeding 10,000 registrations for the first time of its history with 10,970 vehicles sold in a 3 digits growth (+139.2% vs. 2024).
Stronger growth in Europe of 145.3% and in all European countries, especially key markets for the brand such as France (+89.5%), the UK (+369.5%) and Germany (+133.5%).
The Alpine A110 maintains its European leadership in the two-seat sports coupé segment, with a 44% market share.
The Alpine A290 boosts the brand's sales with 8,198 registrations worldwide.
Alpine A390, the brand’s first sport fastback, available on sale in the UK later this year from £61,390, will enable Alpine to reach new customers and further consolidate the brand's results.
SALES RESULTS AND UPMARKET POSITIONING ON THE RISE IN 2025
Following its international expansion strategy and product plan, the Alpine brand has enjoyed dynamic growth worldwide, recording a +139.2% increase in sales (10,970 vehicles) in 2025 compared with the previous year (4,587 vehicles). The brand has exceeded the symbolic milestone of 10,000 units for the first time in its history and continues to conquer new markets and attract new customers.
Alpine strengthened its position and keeps growing in Europe in all European countries, especially key markets for the brand such as France (+89.5%), the UK (+369.5%) and Germany (+133.5%).
ALPINE STRENGTHENED ITS POSITION IN THE EUROPEAN PREMIUM SEGMENT AND LEADING THE TWO-SEAT SPORTS COUPÉ MARKET
The A-arrow brand sold 2,681 Alpine A110, with more than 61% in top-of-the-range versions, GTS or above. The Alpine A110 R and A110 R 70 account for 22.7% of A110 sales in 2025. Nearly 80.9% of Alpine A110 sales are generated in France, Germany, UK and Japan. This performance is even more significant given that the current Alpine A110 is now in its final months of production after more than eight years on the market, awaiting the arrival of the next generation.
Alpine confirms again its leading position in the two-seater sports coupé segment, topping the podium in Europe with a 44% market share and first position in France, Belgium, Spain, Netherlands, Poland.
DREAM GARAGE: STRONG START FOR THE ALPINE A290 AND A PROMISING FUTURE FOR THE ALPINE A390
Launched in 2024, the Alpine A290, first brand’s electric hot hatch, elected 2025 Car of the Year and having received already a great number of awards, has made a dynamic start representing 75% of brand sales with 8,198 units sold.
Launched at the end of 2025, the Alpine A390, part of the Alpine’s dream garage and first brand’s sport fastback, will support the brand in its expansion by enabling it to welcome new customers. The A390 will be available from £61,390 in the UK with orders opening for UK customers later this year.
