Alpine and Lacoste Unveil Exclusive A290 Rallye Collaboration
Alpine and Lacoste Unveil Exclusive A290 Rallye Collaboration Celebrating French Performance and Style
Alpine and Lacoste have announced an exciting collaboration that brings together two of France's most iconic brands, combining motorsport performance with timeless sporting elegance.
Inspired by the pioneering spirit of Alpine founder Jean Rédélé and Lacoste founder René Lacoste, the partnership celebrates innovation, precision and lightweight design through the creation of a stunning one-off concept car and an exclusive lifestyle collection.
A Unique Alpine A290 Rallye
At the centre of the collaboration is the Beware of the Crocodile – Alpine Lacoste A290 Rallye, a unique version of Alpine's all-electric customer rally car.
Developed jointly by Alpine and Lacoste's design and engineering teams, the one-off vehicle takes inspiration from Lacoste's iconic crocodile logo, particularly the distinctive red tongue, which influences both the exterior styling and dramatic interior design.
Built on the high-performance Alpine A290 Rallye, the car features competition-inspired suspension, widened tracks, carbon fibre aerodynamic components, rally-specification brakes and an electric powertrain engineered to deliver instant acceleration and exceptional agility.
Its striking bluish-white exterior evokes Alpine's snow-covered mountain heritage, while subtle crocodile-inspired styling details are incorporated throughout the bodywork.
An Interior Like No Other
Inside, the cabin is transformed into a bold monochrome red environment inspired by the inside of the famous Lacoste crocodile.
Special upholstery uses Lacoste's signature petit piqué fabric across the seats and door panels, with embroidered details created by the same workshop responsible for producing the iconic crocodile logos found on Lacoste polo shirts.
The collaboration even hides 290 crocodiles throughout the vehicle as playful design features, rewarding keen-eyed enthusiasts.
Performance Meets Fashion
Alongside the unique rally car, Alpine and Lacoste have also introduced a limited-edition capsule collection featuring polo shirts, T-shirts, lightweight technical clothing and accessories.
The collection combines motorsport-inspired performance with Lacoste's unmistakable sporting style, reflecting the shared values of both brands: innovation, elegance, precision and movement.
Starring Pierre Gasly
The collaboration is showcased in a short film titled The Test, starring BWT Alpine Formula One Team driver Pierre Gasly alongside acclaimed French actor Pierre Niney, both Lacoste ambassadors.
The film highlights the playful spirit behind the partnership while celebrating the meeting of two iconic French brands renowned for pushing boundaries within their respective industries.
Discover Alpine at John Banks Alpine
At John Banks Alpine, we're proud to represent a brand that continues to innovate both on and off the road. The Alpine A290 demonstrates how electric performance can deliver genuine driving excitement, while collaborations such as this showcase the creativity and design excellence that define the Alpine brand.
Visit John Banks Alpine Cambridge to discover the exciting new Alpine range, including the all-electric A290, and experience French performance engineering for yourself.
